In Jermuk some of the players were asked what makes a chess champion ... here are some interesting answers:

Antoaneta Stefanova: I believe to be a World Champion, you need to be not only a strong chess player but also have a strong personality.
Xu Yuhua: A world champion must have foresight and patience.
Hou Yifan: In my opinion, the most important is willpower, never give up!
Maia Chiburdanidze: The champion should be humble with inner strength.
Tatiana Kosintseva: I see the world champion as a charismatic person and devoted to chess.
Elina Danielian: I appreciate nobility and I expect to see this characteristic in a champion.
Pia Cramling: The world champion should be a skilful player and a kind person.
Shen Yang: I most of all appreciate people who are honest, fair-minded, kindhearted, and strong-minded. And of course the champion should play splendid chess.
Martha Fierro: Good personality and to promote chess around the world.
Baira Kovanova: The champion should be very purposeful and strong-willed.

thx to Alexandra for this info.