Participants:

President of the International Chess Federation (FIDE) Kirsan Iljumzhinov
President of the Association of Chess Professionals (ACP) Vadim Morokhovsky
President of the Turkish Chess Federation Ali Nihat Yazici
International Grandmasters:
ACP Board Director Pavel Tregubov
ACP Board member Sergey Movsesian
Vasyl Ivanchuk
Vugar Gashimov
Ernesto Inarkiev
Pavel Eljanov
Mikhail Gurevich
Alexander Moiseenko
Mikhail Golubev
Yuriy Drozdovskiy
Alexander Kovchan
Main trainer of the Ukrainian Olympic team Vladimir Tukmakov
Marketing Director of the bank Pivdenny Dmitriy Gaidukovich
Assistant to the FIDE President Berik Balgabaev
Tournament Director of the ACP World Cup Maria Klinova
Press-attache of the Ukrainian Chess Federation Anatoliy Yavorskiy
Main trainer of the Vietnamies Olympic team Mikhail Vasiliev

Factors having a positive influence on the popularization of chess:

Support from a government, national state programs for chess development;

Inclusion of the game of chess into the program of the Olympic Games, work with the International Olympic Committee (which is one of the current priorities of FIDE);

Support from a sport manager, who may help chess players concentrate on the game and on other chess promotion activities. A manager assists in administrative questions as well as in questions of negotiations with sponsors and contract signing; however currently there is a lack of professional chess managers in the chess world;

A stable event calendar and the clarity in the cycle of the World Chess Championship, the clear definition of the beginning and the end of the cycle;

Targeted actions toward the audience (currently most of the events on chess popularization are not planned, but are spontaneously organized);

Informational materials on media relations (the absence of permanent and systematic communication among press, federations and players was noted);

The perception of chess popularization as a project-oriented activity, reputation management;

Social-corporate responsibility of the business community;

Widening “the base of the pyramid” (increase of the number of amateurs);